Case Study - Launch Video & Brand Story for Modern Sushi Kitchen

The Opportunity

Tadaima Rolls needed a standout piece of content to mark their official launch—something that could live on social media, their website, and in-store displays. The goal was to visually capture the essence of their food, culture, and brand philosophy in under two minutes.

Why It Mattered

Launching in a competitive food scene meant first impressions counted. Tadaima wanted more than a menu showcase—they needed a bold introduction that communicated their personality, skill, and love of craft to attract both customers and future collaborators.

Key Challenges:

• High visual bar: Needed cinematic food visuals that felt elevated, not stock or generic.
• Fast-paced environment: Capturing action in a real kitchen without interrupting flow.
• Brand differentiation: Clearly showing what sets Tadaima apart from traditional sushi concepts.
• Multi-use needs: One asset that could adapt across digital and physical channels.

The Goal

• Film a dynamic, brand-forward video capturing the Tadaima kitchen in action.
• Highlight the team’s energy, knife skills, plating, and brand culture.
• Create a polished, versatile asset suitable for YouTube, Instagram, and display use.

Our Process

1. Brand Alignment & Pre-Production

We began with brand immersion—understanding Tadaima’s values, vibe, and audience. From there, we developed:

• A visual reference deck for style and tone
• Shotlist built around prep, plating, and motion
• Lighting and camera plan for tight kitchen spaces

2. On-Site Cinematic Filming

We conducted a one-day shoot with a nimble crew, capturing:

• Ingredient Prep: Macro and motion shots of slicing, rolling, garnishing
• Kitchen Energy: Fast cuts of workflow, teamwork, and plating rituals
• Atmosphere: Ambience and setting details that ground the brand in place

Sound design and pacing were crucial—music, sizzles, and knife hits amplified the rhythm.

3. Final Cut & Delivery

Post-production focused on momentum, mouthfeel, and brand mood:

• Sharp transitions and stylized color grade
• Dynamic pacing tied to sound cues
• Final cut optimized for multiple aspect ratios (YouTube, Instagram, signage)

The Result: Tadaima Rolls

The launch video became a cornerstone of Tadaima’s visual identity, helping define the tone for their digital presence and real-world customer experience.

Highlights

• Deployed in-store for visual ambience and brand reinforcement
• Used in marketing decks and B2B outreach to potential partners
• Social content repurposed from footage extended campaign longevity

See it in Action

Watch the Launch Video

What we did