Case Study - Modernized Booking & Automation for a Boutique Photography Studio

The Opportunity

Sarah Joann Photography came to us with a beautiful portfolio—but their digital workflow was holding them back. They were handling inquiries manually, missing leads, and had no structured way to manage follow-ups, reviews, or repeat bookings.

The goal: modernize their entire customer experience with a clean website and automated systems to handle the busywork.

Why It Mattered

For small creative businesses, time is everything. Most of Sarah Joann’s client base reached out via mobile or social media, but the site wasn’t optimized for mobile, and bookings required multiple email exchanges.

Key Pain Points:

• No clear CTA or scheduling system on the site
• Manual follow-ups were time-consuming and inconsistent
• Missed leads due to scattered communication (Instagram, email, SMS)
• No automation for reviews, referrals, or re-engagement

We saw an opportunity to streamline the business end—so Sarah could focus on shooting, editing, and growing her brand.

The Goal

• A conversion-focused website to capture and convert leads
• Mobile-friendly, branded online booking
• Automated workflows for leads, reviews, and marketing
• A simple CRM for managing clients and sessions

Our Process

1. Website Redesign with Conversion in Mind

We rebuilt the website from scratch—focused on fast load times, clear calls to action, and showcasing Sarah’s work visually.

• Mobile-first design
• Embedded inquiry forms and calendar integration
• SEO and metadata optimization for local discovery

2. Streamlined Booking System

We set up an online booking flow with:

• Real-time availability
• Session package selection
• Automated confirmation and reminder messages

This reduced no-shows and eliminated manual scheduling completely.

3. Marketing Automation

To help grow the client base and build loyalty, we created:

• Lead follow-up sequences (SMS + email)
• Post-session review requests and referral workflows
• Seasonal re-engagement campaigns (mini sessions, promos)

4. Centralized Client Messaging

We unified Instagram DMs, emails, and contact forms into one inbox, accessible via mobile.

From Chaos to Creative Flow

“I used to spend half my day chasing down inquiries and managing bookings. Now I just focus on the shoots. The system works while I sleep.”
— Sarah Joann

What’s Next

Sarah’s business is growing fast, and future phases include client portals, digital delivery, and automated upsells for prints and albums.

For us, this project was about showing how small teams can scale like pros—with the right systems in place.

See it in Action

Visit Sarah Joann Photography

What we did