Case Study - Launch Content for CBD Cake Brand Website

The Opportunity

KitKatCakes was preparing to launch their e-commerce site and needed strong, on-brand content that would position them as a premium CBD dessert provider. The content needed to sell the visual indulgence of their cakes while reinforcing safety, quality, and trust in a regulated category.

Why It Mattered

The CBD space is crowded, and KitKatCakes had to differentiate not just on product—but presentation. Beautiful, professional content would not only drive conversions but also help establish credibility, emotional appeal, and brand equity from day one.

Key Challenges:

• Trust barrier: Needed visuals that normalized CBD as an elegant, safe ingredient.
• Product styling: Capture texture, color, and freshness to drive appetite appeal.
• Website-first delivery: Assets had to be optimized for high-resolution web use and mobile display.
• Limited product line: Each cake needed to carry storytelling weight individually.

The Goal

• Deliver a suite of professional product photos and lifestyle content.
• Capture short-form video loops and scroll-stopping shots for homepage use.
• Build an initial brand aesthetic around balance: indulgence × wellness.

Our Process

1. Creative Direction & Shot Planning

We developed a visual moodboard and shot list focusing on:

• Frosting detail, slice textures, and interior cross-sections
• Ingredients (CBD oil, chocolate, berries) styled for brand consistency
• Soft lighting, clean backdrops, and muted color tones to convey calm luxury

2. Studio Production

A one-day shoot included both photo and video capture:

• Product Photography: Hero shots, close-ups, ingredient pairings, styled plates
• Video Clips: Slow-motion frosting, knife cuts, macro reveals of cake interiors
• Brand Touches: Packaging elements, CBD labeling, lifestyle props

3. Editing & Optimization

Post-production focused on clarity, color, and emotional tone:

• Web-ready image compression and responsive sizing
• Cinemagraph-style video loops and homepage hero clips
• On-brand color grading (warm neutrals, clean whites)

The Result: KitKatCakes

The final media assets defined the look and feel of the KitKatCakes launch. The homepage and product pages now reflect a modern, wellness-friendly take on luxury baked goods.

Highlights

• Full content suite delivered in 7 days pre-launch
• Product pages achieved above-average time-on-page metrics
• Used across web, social, and email with consistent performance
• Drove early press and influencer outreach via aesthetic appeal

See it in Action

Watch the Launch Video

Visit KitKatCakes.com

What we did